Joe: whilst Publisher of Touch Magazine and at specialist agencies U Influence and Contenda, Joe spent over fifteen years introducing new urban artists, DJ's and entire musical genre's and club scenes to the market-place as well as similarly emerging talents in journalism, photography, design and fashion styling. In addition, Touch magazine provided an invaluable showcase of how advertising across many media either worked or did not work in attempting to communicate with a very specialist and savvy youth audience.
As well as running Touch from 1993 to 2002, Joe has overseen launch events for products moving into a young, urban marketplace. These include computer games Metal Gear Solid 2, Pro Evolution Soccer 2-7, Dancing Stage Megamix in Ibiza, Burn Out 2 and BMX XXX. Film premiere parties such as Donnie Darko and The Wash in London and 24 Hour Party People in Cannes, DVD launches for Jay-Z not to mention album launches for Gabrielle and Nelly, sponsored urban music club tours for Grolsch, Stella Artois, Cockspur Rum and Morgans Spiced Rum (events in London, across the UK and a six-week promotion in Ayia Napa).
Joe also launched London club Click and worked on the Princes Trust Urban Music Festival whose line-up included Jay Z, Beyonce, Alicia Keys and Amy Winehouse.
Moreover, he co-produced the inaugural MOBO Programme, assisted in the production of the launch of Untold Magazine and published the Time Out Notting Hill Carnival Guide (still to this day the only publication which Time Out have trusted an outside organisation to produce in its name) from 1991 to 2004.
Since Joe joined Big Machine in early 2010 the team has managed Premieres and after-parties for Brit-flicks The Shouting Men (Odeon Leicester Square and Sound) and Just for the Record (Curzon Mayfair and Embassy Club), stunts for film releases Astroboy and Frozen, live events in association with Rocksound Magazine featuring Andrew WK and Your Demise, gigs in Cape Town for the World Cup featuring Fatboy Slim, Estelle and Die Antwoord, the launch of the Knot Violence Campaign at the Ivy Club featuring South African team captain Aaron Mokoena and Christmas parties at the unique Vogue-featured Shunt venue for clients including Capco, Pod1, the Peter de Haan Charitable Trust and Precise Marketing. Big Machine also worked on the launch of the Boiler House inside Battersea Power Station.
The team are currently working on events in June 2011 including the DVD launch of Oscar-winning The Fighter for Momentum, the 20th Birthday Party and re-launch of seminal anime film Akira for Manga and the annual summer party for Splice TV as well as an art exhibition and gala auction for the Ifa Lethu Foundation in South Africa and an event platform for the Non Violence Foundation.
Events
